Save Now, Play Later: Adopting a ‘save up for it’ philosophy vs. BNPL
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Buying now and paying later when shopping online has become America’s new way to pay-a natural progression for a country that runs on credit.
In fact, 60% of consumers use or have used the buy now pay later (BNPL) services for purchases, while 50% are currently making payments to pay off items bought through these services.