What Do I Need to Be a Successful Social Media Manager?

If you’re like most people, you spend quite a bit of time hanging out on social media.

Companies know this and take great care to cultivate an online presence that engages, delights, and supports their target market.

But, chances are, the firm’s CEO isn’t cranking out tweets, Instagram posts, and Facebook lives.

They hire a social media manager (and sometimes a team of them!) to handle that.

If you’re a well-connected ninja on multiple platforms, this might be your calling.

Here’s what it takes to be a successful social media manager, broken down into four main sections:

• Business skills
• Technical skills
• Soft skills
• Other intangibles

Related Reading: You can fulfill this role as a full-time employee at a company or as a freelancer for multiple organizations. Here’s what you need to do to go freelance.

Business Skills

Social media is an integral component of business, especially in marketing, sales, and customer service.

To enjoy success as a social media manager, you must have strong business acumen. You should focus on learning…